171. Goldfish Swim School

Sep 28, 2025
Sep 28, 2025 Updated Jan 16, 2026

Last Year Rank: 189
Investment Range: $2,584,033 - $5,968,481
Initial Investment: $50,000
Category: Personal Services

Company Description

Founded by Jenny and Chris McCuiston, Goldfish is a franchised concept offering yearround swim lessons for infants, toddlers and young children. The Michigan-based brand was launched in 2006 and started franchising in 2009.

It’s known for its shiver-free, 90-degree pools and beach house décor, with locations in more than 30 states.

Company Statistics

Global Sales: $355,377,421
US Units: 175
International Units: 2
Total Units: 177
Percent Franchised: 97%
% International Units: 1%
US Franchised Units: 170
International Franchised Units: 2
Sales Growth %: 12.2%
Unit Growth %: 9.9%

Sponsored information provided by the franchisor

Join the #1 Children's Swimming Franchise That's Saving Lives & Creating Wealth Opportunities for our owners!

GOLDFISH SWIM SCHOOL delivers 11+ million life-saving lessons annually. Our award-winning franchise model (recognized by Franchise Times, Entrepreneur, and Inc.) transforms passionate entrepreneurs into community heroes while providing the potential of building substantial wealth.

WHY GOLDFISH DOMINATES THE CHILDREN’S SERVICES & LEARN TO SWIM CATEGORIES: ✓ Proprietary Science of SwimPlay® curriculum; combining FUN with learning to create

GOLDEN EXPERIENCES ✓ Essential, recession-resistant service parents prioritize ✓ Builds confidence, courage & life-saving skills ✓ High customer retention due to our WOW Customer Service

UNMATCHED FRANCHISE SUPPORT: - Complete real estate network access - Dedicated construction & project management teams - Market tours + broker selection guidance - Ongoing operational support + proven training systems - Industry-leading marketing programs - Unlike typical child services, Goldfish teaches ESSENTIAL life skills that save lives. Parents invest in swimming lessons regardless of economic conditions, making this a smart business move.

SUCCESSFUL FRANCHISEES come from ALL backgrounds: finance, healthcare, education, IT, sales, etc. They have $1.5M+ liquid capital and $2.5M+ net worth. Active owner engagement + strong GM support are essential to success with Goldfish.

LIMITED MULTI-UNIT OPPORTUNITIES ARE AVAILABLE: - Nashville, TN, Dallas, TX, and California - These areas meet our target demographics

Ready to make waves in your community while building generational wealth? APPLY NOW: goldfishswimschool.com/franchise-opportunities

Don't let this golden opportunity swim away! Contact our Franchise Development team TODAY.

Investment Details

Starting Year: 2008
Franchise Fee: $50k (1st school); $40k (2nd and subsequent schools)
Investment Range: $1,663,263 to $3,746,733 for Non-Registration States ; $2,584,033 to $5,968,481 for Registration States
Royalty Fee: 6% of gross sales
Financing Available: Yes - Third Party