Jack in the Box recently unveiled its latest antenna ball promotion to benefit Big Brothers Big Sisters, a youth mentoring network serving over 250,000 children nationwide.
Featuring a bubble gum-chewing Jack in a backwards baseball cap and wraparound sunglasses, the antenna balls are available for $1 at all participating Jack in the Box locations, with 70 percent of their sales going toward Big Brothers Big Sisters. This is the second consecutive year Jack in the Box has offered a novelty antenna ball to raise money for the Philadelphia-based organization, which has served as its primary charitable partner for over a decade. Last year, Jack in the Box’s antenna ball campaign raised nearly $360,000 for the network.
"Having a mentor can literally change a child’s life, and that’s why we’re so dedicated to our partnership with Big Brothers Big Sisters," said Terri Funk Graham, Jack in the Box’s senior vice president and chief marketing officer. In addition to the antenna ball campaign, Jack in the Box will promote the charity on its company float during this year’s Tournament of Roses parade in Pasadena, California.
