Development partners Bill Holden and Larry Shifflett opened the doors of the first LaVida Massage location in Clemmons, North Carolina, in August.
As previous franchise owners, the partners identified an opportunity in the growing health and wellness industry and the largely untapped market for professional massage services in the North Carolina area.
"It’s an opportunity that works with consumer demand instead of against it," said Holden.
Holden and Shifflett were appointed master developers of the LaVida franchise in the Carolinas. In addition to operating their individual Clemmons location, they have assumed responsibility for distributing licenses to other prospective franchisees in the geographic region.
Founded in 2007, LaVida Massage is a health-and-wellness massage center, providing massage and facial services that revitalize and reinvigorate clients’ emotional and physical health. With locations nationwide, LaVida is headquartered in Howell, Michican.
