How VP of Real Estate & Construction, Chris Daiss, Helps Franchisees Through the Stress of Real Estate Selection
For aspiring franchisees, choosing the right location can be the make-or-break factor in the success of their business. At PickleRage, one of America's fastest growing indoor pickleball club franchises, real estate support goes beyond just finding a space—it’s about securing the best location, at the best terms, with the lowest construction costs. Spearheading this effort is Chris Daiss, Vice President of Real Estate & Construction, whose 30+ years of experience in retail real estate and franchise operations ensure franchisees get the best opportunities available.
Chris brings a wealth of knowledge from his prior roles with major brands including ECCO USA and Nine West Group, where he played a pivotal role in securing prime real estate for over 800 stores worldwide. Now, at PickleRage, he uses his expertise to help franchisees navigate the competitive real estate market with confidence.
Real Estate Support That Sets PickleRage Apart
For most franchisees, especially those new to commercial real estate, the process of finding and securing the right location can be intimidating. PickleRage understands this challenge and has made it a priority to offer unparalleled support. “Site selection and getting the right deal are critical to franchise success,” says Chris. "Many franchise operators don’t have the expertise or real estate relationships to negotiate favorable terms, but that’s where we come in.”
What truly differentiates PickleRage from other franchisors is its relationship with First National Realty Partners (FNRP), a partner company that owns a $2 billion portfolio spanning 12 million square feet. Through this partnership, franchisees gain access to FNRP’s extensive network of brokers, landlords, and data, giving them a competitive edge in securing real estate in their markets. With access to off-market leases and early opportunities for prime big-box spaces, franchisees often lock in their sites faster and at a lower cost than expected.
White Glove Treatment Throughout the Process
At PickleRage, the real estate process is streamlined to ensure that franchisees feel supported every step of the way. From onboarding to lease negotiation and construction project management, Chris and his team provide true “white glove” service. “We know our franchisees aren’t real estate or construction experts, so we take the guesswork out of the experience,” says Chris.
This level of support is reflected in the company's hands-on approach. Chris shared an example of a recent success story in which a franchisee faced difficulties with securing a location. After an initial negotiation fell through, Chris personally stepped in, traveled to the market, and reopened talks with the landlord’s broker. His expertise salvaged the deal, and within seven weeks of signing the franchise agreement, the lease was fully executed.
Construction Management That Saves Time and Money
In addition to real estate support, PickleRage franchisees benefit from expert construction management led by Brian Cartier, the company’s Construction Manager. Brian has over 36 years of experience in the commercial construction industry, having built over 500 retail locations throughout 48 states as well as in Puerto Rico, The Bahamas, Canada, Germany, and Peru. He oversees the entire design, permitting, and construction process, ensuring each location is both ideal and cost-effective. He coordinates with the general contractor, architect, and third-party vendors to streamline and expedite the project.
From securing permits to coordinating court surface installations, signage, and fixtures, every step is managed to ensure franchisees receive a turnkey project on schedule. Brian also ensures that materials are carefully selected for durability, appearance, and cost control, with national programs in place to maintain brand consistency and cost-efficiency. “Our goal is to help franchisees build their clubs quickly and save on build-out costs, so they can focus on launching and growing their business,” says Brian.
Staying Ahead of Real Estate Trends
With pickleball being named America’s fastest-growing sport for the third year in a row in the 2024 Sports & Fitness Industry Association (SFIA) Topline Participation Report, finding the right location has become even more competitive. “It’s all about supply and demand,” Chris explains. He points to the growing trend of converting empty big-box stores and community shopping centers into pickleball clubs, particularly in densely populated areas. These spaces are highly sought after, and the competition for securing them is fierce.
Thanks to PickleRage’s network and strategic partnerships, franchisees are able to stay ahead of the curve and access locations that offer both visibility and favorable lease terms.
Advice for Prospective Franchisees
When it comes to selecting the right location, Chris advises prospective franchisees to remain flexible. “Don’t lock yourself into one specific area,” he says. “Be open to looking slightly outside your initial target, as shifts in demographics within a short radius can present unexpected opportunities.”
Ultimately, with PickleRage’s industry-leading real estate support, franchisees can feel confident that they are setting themselves up for success from day one.
For more information on franchising with PickleRage, please visit: www.pickleragefranchise.com