It’s the same Red Mango, served three new ways. The Dallas-based frozen yogurt chain announced that in addition to its full-service store, it would expand its franchising options to include kiosk and self-service concepts.
Prospective Red Mango franchisees will now have three different store platforms to select from: a traditional, full-service store; Red Mango Express—a smaller kiosk designed to accommodate a complementary concept; and Red Mango Self-Serve. The company is currently testing its kiosk platform at such places as MSNBC.com’s Digital Café in 30 Rockefeller Center in New York City, the University of Southern California and Minnesota’s Burnsville Center Mall, which has a unit co-branded Auntie Anne’s Pretzels. The company’s Self-Serve platform is scheduled to debut in New York and Texas in early 2010.
Red Mango’s founder and chief executive, Dan Kim, said the new store platforms would increase the company’s visibility, as well as allow it to adapt itself to non-traditional venues. "We are adding unprecedented flexibility to increase our market presence while ensuring the integrity of our successful brand and expanding menu," he said.
