California-based Submarina California Subs recently received a significant investment boost from Kerensa Investment Fund, a deal that will enable the 32-year-old chain to expand in the future.
The 65-unit chain opened 18 units last year and is poised to open another 20 this year. CEO Jeff Warfield said the deal will allow the chain to finance additional marketing to increase the brand’s presence and draw more in-store traffic.
The investment deal was contingent on maintaining Submarina’s senior management team, including Warfield, president and chief operating officer Mimi Zeller, and Charles Lynn Lowder, executive vice president of administration and operations.
