Surface Experts, specializing in small-damage surface repairs, grew sales 169.1 percent from 2022 to 2024.
“What’s great about what we do is no one else does it,” Surface Experts CEO Jacob Grady said. “What’s hard about what we do is no one else does it.”
The home services concept, founded by Grady in 2008, specializes in small-damage repairs to surfaces including countertops, bathtubs, floors and cabinets.
Success has come from reinvesting in franchisee support. The company provides ongoing support from sales coaches, coaches for technicians and franchise business coaches.
Jacob Grady is the founder and CEO of Surface Experts.
Grady said staff helps with taking calls and managing work orders as well as handling bookkeeping services for about 65 percent of its franchisees since many are without an accounting background. Surface Experts also hosts two annual conferences and offers financial incentives for operators who hit milestones so they can reward their teams.
These initiatives helped the brand grow sales 169.1 percent from 2022, when it did $16 million, to 2024, at $42 million. Unit growth was 39.7 percent during that span as it ended 2024 with 81 locations.
“Growth is awesome, but growth with people hating each other or competing—I would never want to be a part of that kind of organization,” Grady said. “We have an awesome organization when it comes to people caring for one another.”