282. Hawaiian Bros Island Grill

Sep 28, 2025
Sep 28, 2025 Updated Jan 16, 2026

Last Year Rank: 309
Investment Range: $1,160,660 - $4,117,147
Initial Investment: $50,000
Category: Restaurant

Company Description

Hawaiian Bros is an island-inspired quick-service restaurant concept with a simple menu focused on the classic Hawaiian plate lunch of rice, macaroni salad and a protein. Hawaiian Bros offers six options with meat choices such as teriyaki chicken, kalua pork, Huli Huli chicken and sweet-and-spicy Molokai chicken.

It was founded by brothers Cameron and Tyler McNie in Eugene, Oregon, and today is based in Kansas City, Missouri. It began franchising in 2022.

Company Statistics

Global Sales: $135,685,607
US Units: 61
International Units: 0
Total Units: 61
Percent Franchised: 57%
% International Units: 0%
US Franchised Units: 35
International Franchised Units: 0
Sales Growth %: 13.5%
Unit Growth %: 27.1%

Sponsored information provided by the franchisor

Founded in 2018, Hawaiian Bros has grown rapidly to over 55 locations in nine states, spreading positivity through the Aloha Spirit. Built on honor, inclusion, and gratitude, Hawaiian Bros respects and celebrates everyone, embracing diversity.

Combining QSR speed with the quality of fast-casual dining, Hawaiian Bros uses technology like drive-thru order tablets and dining room kiosks for a faster, more accurate customer experience. A tour guide welcomes guests, guiding them through kiosk menu selection and self-ordering. With a 4.7-star rating from over 330,000 reviews, Hawaiian Bros is a hit with customers.

A small menu and operational efficiencies ensure quick service with an average unit volume (AUV) of $3 million for established restaurants (see FDD Item 19). Innovations include a dedicated drive-thru window for online and third-party delivery orders. Franchisees can develop various restaurant formats (drive-thru, in-line, end-cap, 2nd generation conversions) maximizing their reach into markets at lower costs.

Hawaiian Bros has received several prestigious awards since 2018: the top spot on Ingram’s Corporate Report of the Top 100 fastest-growing companies, seventh on QSR Magazine’s 40/40 List of Hottest Startup Fast Casuals, and inclusion in Nation’s Restaurant News 100 Under 100 Emerging Restaurant Chains, plus more.

Hawaiian Bros seeks experienced multi-unit franchisees with the same values to expand in Mountain, Midwest, and Southeast markets. Since March 2023, eight franchisees have signed agreements to open more than 160 restaurants in 25 markets across 10 states.

Investment Details