The differentiator for the Ziggi’s Coffee brand in the crowded coffee and beverage space is the food, Ziggi’s CEO Brandon Knudsen said.
“Not to put down our competitors, but our food is high quality and consistently good. And I’m talking about our breakfast burritos, our breakfast sandwiches and our new lunch items like the cheesy chicken melt. They’re all awesome and they’re all selling well,” said Knudsen.
While Ziggi’s emphasizes its food offerings, an assortment of drink combinations and extensive flavor options remain the core of the business. The company offers more than 50 regular and sugar-free flavors across its specialty coffee, dirty soda and energy drink lineups.
Brandon Knudsen is the CEO of Ziggi's Coffee.
Ziggi’s ended 2024 with 100 units and systemwide sales of $74 million. The company Knudsen and his wife, Camrin Knudsen, the chief financial officer, started in 2004 saw three-year sales growth of 69.3 percent and unit growth of 40.8 percent.
“What has driven our success? I’d say it’s focusing on our franchisees and making sure we given them all the tools needed to be successful,” Brandon Knudsen said.