105. Moe’s Southwest Grill

Sep 28, 2025
Sep 28, 2025 Updated Jan 16, 2026

Last Year Rank: 103
Investment Range: $745,325 - $1,819,050
Initial Investment: $30,500
Category: Restaurant

Company Description

Moe's is a fast-casual Tex-Mex restaurant chain based in Atlanta. Raving Brands created the brand in 2000, and GoTo Foods (formerly Focus Brands) now owns the company. Moe's restaurants offer made-to-order items, including burritos, tacos and quesadillas with quirky pop-culture inspired names, like “Wrong Doug” and “Alright Alright Alright.”

“Moe” stands for “Musicians, Outlaws and Entertainers,” to honor talented artists who left this world too soon, according to the company website. It’s also known for the annual “Free Queso Day” where customers can get free chips and queso at participating locations.

The international version of Moe’s, “Moe’s Casa Mexicana,” is debuting in India. Master franchisee Unify Foodworks has committed to opening 45 locations by 2033.

Company Statistics

Global Sales: $720,770,892
US Units: 596
International Units: 0
Total Units: 596
Percent Franchised: 99%
% International Units: 0%
US Franchised Units: 591
International Franchised Units: 0
Sales Growth %: -1.5%
Unit Growth %: -2.6%

Sponsored information provided by the franchisor

Welcome To Moe's!

Launched in 2000, we've grown to more than 600 restaurants in 40 states. Just 20 ingredients can be turned into any amazing creation your fans crave. From the moment your fans walk through the door, they'll appreciate the family friendly atmosphere and variety of craveable, customizable menu items. About three and a half minutes is all that stands between each fan and a delicious meal. For you and your team, our fast service and friendly environment mean serving more customers in a day between lunch and dinner service.