In chicken, words matter. “Tenders,” “finger” and “strips” get tossed around like fries in a basket, but they’re not the same. A tenderloin is a specific muscle, the pectoralis minor, tucked under the breast. It’s naturally tender and, in the right hands, downright craveable. Fingers and strips are usually about shape and preparation. They’re often breast meat cut into strips, and in some cases, “strips” can be made from white or dark meat or even formed meat, so long as they finish as a strip.
Huey Magoo’s doesn’t dance around definitions. We serve “the best 3% of the chicken,” the tenderloin — The Filet Mignon of Chicken® — all the time. That quality promise is the backbone of the brand and the first reason guests taste the difference.
A Focused Menu, a Higher Standard
Huey Magoo’s is intentionally simple: hand-breaded or grilled chicken tenderloin meals, plus wraps, sandwiches, salads and signature sauces — made fresh and cooked to order. Keeping the menu tight allows the team to execute at a consistently high level and with speed, while the tenderloin specification keeps the eating experience a cut above.
Formats That Fit Real Estate Today
Huey Magoo’s supports multiple footprints to meet your market needs: Inline (1,400–3,000 sq. Ft) End cap with Drive-thru/Pick-up, Free-standing Drive-thru (2,400–3,600 sq. ft), and Express (700–1,250 sq. ft) for non-traditional sites. We also embrace conversions, turning former restaurant spaces into Huey Magoo’s locations with efficient buildouts that save time and reduce costs. This flexibility, whether new builds or conversions, helps you align unit economics with trade-area realities without diluting the brand.
Straight Talk on the Franchise Terms
For qualified franchise candidates, the Franchise Fee is $35,000; Royalties are 5%; National Marketing is 2%. We require a commitment to develop at least three restaurants in new markets, with territories currently available across the contiguous United States.
Training & Support are built to scale: an initial program (classroom and on-the-job), high-volume drive-thru training, plus on-site opening support for your first two restaurants.
Timely incentives (and a nod to those who served)
Franchisees who commit to an accelerated development schedule under a qualifying Development Agreement may be eligible for our Development Incentive Program: a reduced initial franchise fee of $25,000 and a 1% royalty reduction for the first 12 months of operations, after which the standard 5% royalty applies. Incentives are subject to program deadlines and conditions.
Huey Magoo’s proudly supports U.S. military veterans with a $17,500 discount on the initial franchise fee for their first restaurant. To qualify, veterans must have been honorably discharged, provide a certified DD Form 214, own at least 25% of the restaurant, meet program requirements and request participation before signing the Franchise Agreement.
150 Years of “Chicken” Experience
In franchising, experience matters. In chicken franchising, it’s everything. At Huey Magoo’s, when we say The Filet Mignon of Chicken®, we know exactly what we’re talking about. Led by majority stakeholder and CEO Andy Howard, our leadership team brings together more than 150 years of hands-on chicken expertise and a depth of knowledge unmatched in the category.
From selecting the finest cuts and specs that deliver the best 3% of the chicken, to driving menu innovation and creating signature sauces that keep guests coming back, our team understands every detail that makes a chicken brand successful. With Huey Magoo’s, you’re not just joining a franchise; you’re partnering with true experts in chicken franchising.
Results That Speak Volumes
Performance is where the brand truly stands out:
- Top Quartile restaurants averaged $3.08* million in Gross Revenues.
- Average Unit Volume (AUV) across the system was $2.01* million.
*Per Item 19 of the 2025 FDD.
The Bottom Line
If you want a chicken concept that doesn’t rely on marketing puffery, Huey Magoo’s is built on the cut that counts and the systems to back it up. Focused menu, disciplined ops, flexible footprints and clear unit-level support, plus incentives that reward timely execution. That’s how you turn “great chicken” into a growing portfolio.
Next steps: If you’re a multi-unit operator or an experienced first-time buyer with the right capital and markets in mind, let’s discuss development timelines and trade areas. Territories are available throughout the contiguous United States.