On January 30, TCBY turned 30.
It has a relatively new CEO - Timothy Casey - a new self-serve prototype, and has undergone a rebranding, and modernized redesign. Not a bad way to start your 30s.
However, its birthday celebration wont stop until the year is over.
The Salt Lake City-based yogurt giant has many initiatives on the menu for its 30th birthday, among them:
A number of limited-time offers, including a video contest that asking guests "What does TCBY mean to you?" Grand prize: a years-worth of yogurt; a deal with Lone Star Yogurt to develop 200 new TCBY stores in Texas over the next decade; "Reformulating" TCBY’s frozen yogurt to "make it healthier," according to a spokesperson.
TCBY is under the Mrs. Fields Brands umbrella.
