StretchLab, which is under the Xponential Fitness umbrella, grew its unit count by 73.4 percent since 2022.
Shifting the consumer mindset from viewing stretching as a luxury to a “non-negotiable preventative health necessity,” is both the biggest challenge for StretchLab and essential to its long-term growth philosophy, said Vice President of Operations Jesse Kern.
“We build longevity by ensuring our highly trained flexologists deliver consistent, science-backed service that drives organic growth, validating that the service is for all aspects and walks of life, not just ‘when needed,’” Kern said.
One of five brands under Xponential Fitness (the platform company sold six concepts since early 2024, leaving it with Club Pilates, StretchLab, YogaSix, Pure Barre and BFT), StretchLab has maintained a strong growth pace. It finished 2024 with 529 locations, up 73.4 percent from 2022. Systemwide sales grew 155 percent during that same three-year period, hitting an estimated $255 million.
Jesse Kern is the vice president of operations at StretchLab.
Kern said StretchLab is positioning itself as an “everyday preventative health investment” by validating the science and results of its services. Its stretch practitioners use the proprioceptive neuromuscular facilitation method, or PNF, for its services, and members can track measurable results with full-body 3-D movement scans.
Each studio also aims to integrate itself into what Kern called “the local health ecosystem” by creating strategic partnerships. In late 2025, the brand implemented an all-access membership to give members the flexibility to visit any StretchLab location.
“This instantly positions StretchLab as a category leader by prioritizing extreme convenience,” Kern said. With that change, “we remove friction for our mobile clientele, instantly increasing the value and stickiness of our recurring memberships.”