Zach Peyton is the president of Superior Fence.
While its sales and unit growth started to slow in 2024, Superior Fence & Rail’s three-year growth rate remains impressive.
After taking the No. 1 spot in 2025, the company dropped to No. 12 as systemwide sales hit $239 million in 2024, up from $107 million in 2022. Its unit count grew to 285 during that three-year span, an increase of 265.4 percent.
President Zach Peyton said the rate of unit growth may decline in the coming years because of how many markets have been reached, but he expects sales to keep rolling. The brand is “hyper-focused” on growing its average unit volume, he said.
“We haven’t run out of white space completely in the lower 48 states, but we have a lot less room to expand and add new units. So, we’re committed to help franchisees go from the high $2 million and low $3 million [in annual sales] to mid-$3 million and low $4 million. We want to see our franchisees progress.”
Getting there involves improving technology and adding new position to support owners. The company hired a national sales coach last year after previously using an external resource to help franchisees coach their sales reps. It’s “worked out phenomenally,” he said.
This coincided with the addition of an artificial intelligence-enabled sales coaching tool. With franchisees who’ve utilized both assets, closing rates have increased by 15 to 20 percent, Peyton said. This support has been necessary to meet the challenge of ongoing supply chain problems.
“These tariffs have had a pretty dramatic impact,” Peyton said. “It’s not just necessarily from the import side of things, either. Some of these importers have kept their prices pretty stable, but it’s pushed the domestic supply chain prices all over the place, primarily for the manufacturers importing raw goods. But we have a great team and great relationships with our suppliers.”