The Boss: ‘You idiot, call it Wetzel’s Pretzels’
“Sure, you can make mistakes. You can't make fatal mistakes.” — Bill Phelps, co-founder and former CEO, Wetzel's Pretzels
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What was your upbringing like? I was brought up very middle class, and I was a big basketball player and tennis player and tennis teacher. My family was always very competitive, but the biggest influence was my dad was also an entrepreneur. He worked for a leather company, and the fun story was that the dogs were coming around and eating the scraps from the leather company. He's the guy who invented the rawhide dog treats.
