Trying for ‘bigger and bolder’: New CEO puts twist in Wetzel’s Pretzels Sep 27, 2019 Sep 27, 2019 Facebook Twitter WhatsApp LinkedIn SMS Email Print Copy article link Save Jennifer Schuler Tags Top 200+ Profile Beth Ewen Cinnamon Toast Crunch Bacon Flamin' Hot Cheetos Wetzel's Twisted Kitchen Wetzel's Pretzels Jennifer Schuler Fruity Pebbles Deanna Durst Pasadena California New York City Insomnia Cookies Pizza Bitz Rick Wetzel California Pizza Kitchen Megan Rapinoe Franchise Times October 2019 Franchise Times As featured on Trying for ‘bigger and bolder’: New CEO puts twist in Wetzel’s Pretzels “Are we winning? What's the score?” — Jennifer Schuler, CEO, Wetzel's Pretzels Facebook Twitter WhatsApp LinkedIn SMS Email Print Copy article link Save Upcoming Events January 26-27, 2026 Join us for a special series designed to help you field the challenges the New Year will bring and set yourself up for a successful 2026 Register Now May 18-20 More Information
Trying for ‘bigger and bolder’: New CEO puts twist in Wetzel’s Pretzels “Are we winning? What's the score?” — Jennifer Schuler, CEO, Wetzel's Pretzels
