Can UFC Gym go mainstream yet keep its mojo?
Frankie Edgar gets glycerin on his face before his fight.
As featured on
Ultimate fighting started on the streets, featuring brawls so bloody that lawmakers tried to get it banned. Today, UFC just sold for a staggering $4 billion to a new group of owners, and events like UFC 200 in July draw sell-out crowds. Enter UFC Gym, a young franchise owned 50-50 by UFC and a group of private investors, trying to translate the sport's worldwide popularity into unit sales.
