The who, what, where and why of global franchising, beyond the stats
Philip Zeidman
As featured on
In my last column in August, I provided an overview of what's happening in international franchising today, drawing largely on insights gathered at the International Franchise Expo at the Javits Center in New York in late spring. Some of the matters addressed were: Where are franchisors seeking franchisees? How much of a shift has there really been away from a U.S.-centric model? How sharply have U.S. franchisors tilted from domestic to cross-border development? And is that movement reaching a plateau, or accelerating?
