Can UFC Gym go mainstream yet keep its mojo?
"The UFC has really pushed this sport into the mainstream," says fighter Frankie Edgar.
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Ultimate fighting started on the streets, featuring brawls so bloody that lawmakers tried to get it banned. Today, UFC just sold for a staggering $4 billion to a new group of owners, and events like UFC 200 in July draw sell-out crowds. Enter UFC Gym, a young franchise owned 50-50 by UFC and a group of private investors, trying to translate the sport's worldwide popularity into unit sales.
