As Restaurants Pivot, FT Reporters Test Curbside Service

Red Robin smartly began investing in its off-premises channels a few years ago, bolstering its online ordering platform and partnering with third-party delivery services to meet consumer demand. But, as the brand noted back in 2018, the most profitable transaction is when guests order online and pick up their food in the restaurant, which saves on front-of-the-house labor and skips the commission charge normally paid to the delivery service.