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It's never been easier to drown while surrounded by life rafts. This isn't the plot of some grim Titanic remake, but an assessment of the countless marketing options for franchisees. With more available PR channels and tools than ever, this plethora of choices hasn't made it any less daunting to market a location that could use more eyeballs. A new company has added yet another choice to the small-business marketing catalogue, but is doing it with boots-on-the-ground efforts from young, high-energy gig-economy workers.

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As the corporate guy in charge of marketing, field operations and off-premises at Moe's Southwest Grill, Tad Low's job includes threading the needle between customer expectations, franchisee pain points and a fast-changing delivery environment that shines a spotlight on how different foods weather the car trip to at-home diners.

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J.J. Ramsey is on a quest to open as many restaurants as his considerable talents allow. “There's no limit. We could have 50 Schlotzsky's or more,” said the 39-year-old franchisee, who with his wife, Hortencia, now operates 10 units throughout northwest Arkansas, as well as in Wichita, Kansas, and Springfield, Missouri. The couple has been on a tear lately, acquiring six existing Schlotzsky's restaurants this year alone.