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A colleague once told me she disliked the phrase “I'm reaching out today” in an email. I've used that phrase, what, maybe hundreds of times? But now that I know it makes her wince, I am sure not to use it when I write to her. When you start to notice a certain turn of phrase or new jargon, soon, every time someone writes it, it jumps off the screen in blazing neon lights.

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Dale Carnegie Training began operating outside the United States in the 1940s. Now, 127 of its 228 territories are in international markets, and about five years ago revenue from international operations began exceeding its domestic system.