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Formalized programs and career development resources help multi-unit franchisees extend their culture beyond the buzzwords to retain talent. And hiring experts say while compensation matters, making employees feel appreciated can prove even more important.

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While many of their exact identities are still unknown, more family offices are emerging from the shadows to invest in franchising, taking stakes in huge franchisee operations such as GPS Hospitality, which is nearing 500 units across Burger King, Popeyes and Pizza Hut.