Ever wonder how consumers feel about your franchise? Editorial staffers Matthew Liedke, Emilee Wentland, Megan Glenn, Laura Michaels and Beth Ewen check out three brands in a different genre each issue, and report back.
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YouTube prankster Danny Duncan is teaming up with Neil Hershman, the 16 Handles franchisee who bought the brand and became CEO. Together, they aim to bring their frozen yogurt to the world.
Neil Hershman, the new owner of 16 Handles frozen yogurt franchise, is just like Reese Witherspoon, Kim Kardashian, Ryan Seacrest and John Legend—that is, he shares those celebrities' craving for unbaked cookie dough, eaten straight out of the mixing bowl. Hershman just purchased the most famous unbaked cookie dough brand in New York, DO Cookie Dough Confections, founded by Kristen Tomlan.
16 Handles' largest franchisee, Neil Hershman, has teamed up with comedic YouTuber Danny Duncan to buy the self-serve frozen-yogurt chain from its founders. Hershman, who also owns three Dippin' Dots franchises in New York City along with seven 16 Handles shops, plans to put his operating chops to work at the 30+-unit brand.