Newk's Eatery “checked all the boxes” for David Weeks as he researched a third franchise brand to add to a portfolio that already included Barberitos and Dunkin', with two criteria standing out. “No. 1, the food, that's the most important one to us,” said Weeks, who will open two Newk's restaurants in the Athens market, about 70 miles outside Atlanta in northeast Georgia. “I wanted a concept where the food is made in house and it's not all shipped in from some commissary.”