Pedal Pub is the first pillar under the Go Xperia umbrella.
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CEO Bob Ruhland aims to build "a one-stop shop for experiences."
Suppose you could buy up brands in four segments of the experience entertainment category—pedal pubs, escape rooms, ax-throwing spaces and emerging brands (also known as whatever people come up with next)—and franchise them. Sound like a fun business?
Minneapolis-based Pedal Pub is the first "pillar" in Go Xperia's plan to buy and franchise brands in the experience entertainment industry.
Proprietors Capital Holdings, the owner of Pedal Pub since 2017, formed a new umbrella company called Go Xperia and embarked on a strategy to buy and franchise "experience entertainment" brands in four categories, said Go Xperia CEO Bob Ruhland at the Franchise Investment Conference today in Dallas.