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Fitness Concept Aarmy Enlisting Franchisees to Spur Global Growth
Franchise News

Fitness Concept Aarmy Enlisting Franchisees to Spur Global Growth

  • Matthew Liedke
  • Updated Oct 9, 2025

After building an international following with its popular exercise program, fitness brand Aarmy is planning to create more physical locations…

Primetime Fitness Moves Up in Crunch System With Three Acquisitions
Franchise Mergers and Acquisitions

Primetime Fitness Moves Up in Crunch System With Three Acquisitions

  • Joe Halpern
  • Updated Sep 18, 2025

• The franchisee group’s portfolio of gyms grows to 36 after acquiring 13 locations in New York and New Jersey.

Extraordinary Brands Buys Two Xponential Fitness Concepts
Franchise Mergers and Acquisitions

Extraordinary Brands Buys Two Xponential Fitness Concepts

  • Emilee Wentland
  • Updated Aug 26, 2025

Xponential Fitness is down to six brands following the sale of two of its boutique fitness concepts to another fitness platform.

Planet Fitness CEO Charts New Path Forward for Largest Gym Chain
Franchise News

Planet Fitness CEO Charts New Path Forward for Largest Gym Chain

  • Joe Halpern
  • Updated Jul 7, 2025

• Colleen Keating and her leadership team are rolling out new missions to drive sales, including providing a better balance of strength and ca…

Fit4Mom Unveils Low-Cost Franchise Model for Small-Scale Development
Franchise News

Fit4Mom Unveils Low-Cost Franchise Model for Small-Scale Development

  • Matthew Liedke
  • Updated Jul 7, 2025

The wellness brand Fit4Mom has always strived to be an accessible concept for aspiring franchisees. Now, the company offers a low-cost opportu…

After Closures, Kickboxing Franchise 9Round Wants to Fight Its Way Back
Franchise Mergers and Acquisitions

After Closures, Kickboxing Franchise 9Round Wants to Fight Its Way Back

  • By Laura Michaels
  • Updated Jul 7, 2025

9Round, which offers 30-minute circuit workouts with no set class times, has its sights set on a comeback after hundreds of units shuttered in recent years. A new 24/7 operating model is key to growth.

Fitness Franchisor D1 Training Faces Fraud Allegations as Franchisees Say They Were Misled
Franchise Legal

Fitness Franchisor D1 Training Faces Fraud Allegations as Franchisees Say They Were Misled

  • By Laura Michaels
  • Updated Jul 7, 2025

D1 Training franchisees are seeking damages related to what they say are fraudulent claims of profitability and have asked a Tennessee court to prohibit D1 from selling franchises.

Large Multi-Unit Franchisee Fitness Ventures Powers Toward Top Within Crunch
Franchise Development

Large Multi-Unit Franchisee Fitness Ventures Powers Toward Top Within Crunch

  • Joe Halpern
  • Updated Jul 7, 2025

The second largest Crunch franchisee is harnessing the power of the brand and making its own intensive membership push as it seeks dominance in the high-value, low-price gym segment. “We really hit the ground running from the start and have never looked back,” said its CEO.

First Chief Brand Officer at Retro Fitness Emphasizes Holistic Focus on Health
Franchise Talent

First Chief Brand Officer at Retro Fitness Emphasizes Holistic Focus on Health

  • Alyssa Huglen
  • Updated Jul 7, 2025

Kim Gouch has strong emotions about her goals for Retro Fitness as its first-ever chief brand officer.

Planet Fitness Same-Store Sales Up 6 Percent in Q1
Franchise News

Planet Fitness Same-Store Sales Up 6 Percent in Q1

  • Emilee Wentland
  • Updated Jul 7, 2025

The budget-minded gym franchise’s CEO, Colleen Keating, said the company doesn’t expect any material impacts from tariffs as of May 8.

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