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"I want what I want when I want it." That's the mantra of today's food consumer, and helping operators fulfill that demand is the rallying cry of the fifth annual Food On Demand Conference opening today at the Mirage in Las Vegas. Olo founder and CEO Noah Glass described the "arc of mission-criticality" of digital ordering and delivery.

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What is it like to run a restaurant reservations platform during a pandemic, Food On Demand Editor Tom Kaiser asked the founder of Tock to kick off today's virtual FOD conference. "It took work that was interesting, and made it important," replied Nick Kokonas in a pragmatic and hopeful discussion about third-party delivery and the survival of restaurants.