If Matt Hale has that tingly feeling, it's likely because the CEO of Modern Acupuncture has just launched a consumer-facing ad campaign called “Let's Tingle” that punches far above the young franchise's weight class.

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When a trio of private equity firms acquired Mountain Mike's in April 2017, the Newport Beach, California-based pizza brand already had strong momentum, one of its new owners said, which carried through the year and put Mountain Mike's on the Franchise Times Top 200+ for the first time.