Venerable pizza chain Mountain Mike's is rolling east. Two years ago, the company only had two restaurants outside of California, said Jim Met…
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This Modern Acupuncture ad says “Be a Zen Goddess” with the tagline “Let's Tingle.”
If Matt Hale has that tingly feeling, it's likely because the CEO of Modern Acupuncture has just launched a consumer-facing ad campaign called “Let's Tingle” that punches far above the young franchise's weight class.
When a trio of private equity firms acquired Mountain Mike's in April 2017, the Newport Beach, California-based pizza brand already had strong momentum, one of its new owners said, which carried through the year and put Mountain Mike's on the Franchise Times Top 200+ for the first time.
Mountain Mike's, top left, and Juice It Up are the first two brands in Britt Private Capital's portfolio.
Chris Britt has a long career in mergers and acquisitions, but now that he's out on his own he's targeting founder-led companies to acquire and then help to build.
The focus for Juice It Up's new owner, Britt Private Capital, will be to increase average unit volumes.