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COO Mike Hancock joins Firehouse from Tim Hortons and is the sandwich brand's first C-suite hire in more than a decade.

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The importance of having a mobile app is not lost on franchise execs, but there is always a grey area of what exactly a company should look for in results. With a new collection of data from Sense360, there's a little more clarity on what kind of results franchisors should expect from a mobile app project.