Data, when understood and effectively scrutinized, can help identify opportunities to boost sales, reduce expenses and market more effectively. Capturing it can give franchisors and their franchisees a competitive edge.
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While the world has been exploring and experimenting with various phases of reopening over the past few months, several jurisdictions have had a case of “one step forward and two steps backward.” Uncertainty is a strong theme through this period, together with the ongoing push to innovate within international franchising.
With sous vide cooking used for its food preparation, eliminating the need for typical restaurant kitchen prep and venting equipment, Taffer's Tavern is attracting franchisees to multi-unit deals, the latest being Marc Magerman and Peter Weber, who signed on to bring five locations to the Boston area.
Brands that create significant deal flow through brokers tend to fall into specific categories, and must be active to maintain mindshare. If your brand is small, new or in a crowded category, brokers can raise your profile. If your price point attracts first-timers, brokers reduce lead screening costs.