Playa Bowls trademarks everything and provides franchisees with uniform platforms. SoBol keeps a tight focus on ingredients. And in Smash My Trash, emerging brands have a cautionary tale.
From
To
With takeout already a focus for SoBol, all but two locations are still open.
Creation of a virtual discovery day is helping Jeremiah’s Italian Ice continue development.
Emerging franchises might not have the deep pockets or all the resources of big brands, but by emphasizing communication and staying focused on growth, they're managing the pandemic with an eye toward the future.
When acai berries first burst onto the food trend scene a few years ago as the next “superfood”—a term that as a nutritional claim, by the way, doesn't have clear scientific backing—it wouldn't have surprised me if the tropical fruit faded as quickly as the cabbage soup diet in the ‘80s.
“I deal well with my target employees because I've been there. I know how hard it is to sit in a job and do the same thing over and over again…