• Updated

Business partners Franseda Natalio, William Siawira and Erwin Sujono, under the auspices of Yogurtland Indonesia Global Mandiri, inked a deal to open at least 10 stores in the Southeast Asian nation over the next three years.

How does a franchise brand land as a hot commodity for the red carpet stars, and all the press that might go with it? Ask PR maven Barbara Caruso, founder of C-Squared PR, who got her client, Yogurtland, in the thick of things during the Critics' Choice Awards in January.