Seeing the unstoppable rise of delivery and catering, a New York City-based entrepreneur with a background in farming, engineering and philosophy is turning his attention to helping restaurants streamline their third-party delivery programs and avoid worst-practices that don't help restaurants build loyalty, traffic or profits.

Jeff Sturgis, formerly the chief development officer at Fazoli's and McAlister's Deli, and senior VP of development for Fantastic Sams, brings his expertise to Fort Lauderdale-based Fish Consulting as it offers franchise development services to its clients.