Winner: Once Upon a Child
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Facebook Live shopping at Mainstream Boutique is easy, with awkward pauses.
Curbside pickup from Pet Supplies Plus means no more hauling heavy cat litter.
To weather pandemic shutdowns, Mainstream Boutique stores took to hosting Facebook Live shopping events where employees model clothing items and give customers advice on how to style them with different outfits. Customers can purchase clothes by registering for CommentSold on Facebook, an add-on that allows users to simply comment “sold” with the item number, the size they're looking for and the color.
At Pet Supplies Plus, sometimes dogs do the shopping.
"I just want to come out stronger," says Mainstream Boutique franchisee Dawn Johnson.
March retail sales slid 8.7 percent. April's sales fell 16.4 percent, the biggest two-month decline on record. May brought better news, albeit tentative, as some states allowed some so-called nonessential retailers to begin reopening.
Shoppers check out the merchandise at a Style Encore store, which sells women’s used casual and business apparel and accessories.
Apricot Lane is banking on a new e-commerce platform to boost sales, while Mainstream Boutique rolls out a private-label clothing line.