When acai berries first burst onto the food trend scene a few years ago as the next “superfood”—a term that as a nutritional claim, by the way, doesn't have clear scientific backing—it wouldn't have surprised me if the tropical fruit faded as quickly as the cabbage soup diet in the ‘80s.
Tony and Katie DeSantis, along with their four kids, in front of their Vitality Bowls restaurant in Omaha, Nebraska. A second location is in t…
Vitality Bowls
Paninis, such as this "Eggnini" (above), expand Vitality Bowls’ menu appeal beyond its signature acai bowls (below).
Paninis, such as this "Eggnini" (above), expand Vitality Bowls’ menu appeal beyond its signature acai bowls (below).
While the term “superfood” as a nutritional claim doesn't have clear scientific backing, its power as a marketing tool is nonetheless mighty as more and more consumers actively seek out healthier meal options and gravitate to brands that align with their lifestyle.