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A customer at its Los Angeles location first, Byron Elton said he immediately thought StretchLab was a concept ripe for growth. Then when Xponential Fitness, the group behind explosive brands such as Club Pilates, bought the now four-unit assisted stretching concept, Elton attended its first discovery day and was sold.

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No doubt there are lots of attractive things about Rockwall, Texas. But for a person about to open a small business, the city's median household income has to be high on the list.