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House of Athlete—founded by NFL veteran Brandon Marshall—recently teamed up with Raw Juce, a South Florida-based concept that offers organic cold-pressed juices smoothies, acai bowls and other organic foods. Their goal is to raise enough money to purchase and donate at least 30,000 Raw Juce meals to South Florida's healthcare workers.

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Before getting Raw Juce off the ground, Barry Rabkin wasn't one of those juice fanatics running around drinking wheatgrass. He was a hedge fund guy, flying from his home in Florida to New York and attending his fair share of steak-centric client dinners.