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Research showing the modern pet owner treats their dog more like their child bodes well for concepts like Dogtopia. The brand posted $114 million in systemwide sales last year, an increase of 100.5 percent from 2020’s $57 million. Dogtopia’s pre-pandemic 2019 sales were $65 million.

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John Ledbetter spent 30 years with Liberty Mutual, serving large, commercial customers in insurance, risk management and crisis management. Now he owns a Dogtopia franchise in The Woodlands, Texas, north of Houston, with his daughter as operations manager. "It has been an incredible ride," he said, in this week's series of articles revisiting brands that won Franchise Times Zor Awards honors.

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Attracting and keeping qualified, dedicated employees is a challenge in all industries, with no reprieve in sight. Blending benevolence with brass tacks, Dogtopia has sniffed out relief for its franchisees by educating them about the benefits of hiring adults with autism.