• Updated

A colleague once told me she disliked the phrase “I'm reaching out today” in an email. I've used that phrase, what, maybe hundreds of times? But now that I know it makes her wince, I am sure not to use it when I write to her. When you start to notice a certain turn of phrase or new jargon, soon, every time someone writes it, it jumps off the screen in blazing neon lights.