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When Franchisee Profitability Comes First, Everyone Can Win
Publisher Column

When Franchisee Profitability Comes First, Everyone Can Win

  • Mary Jo Larson
  • Dec 30, 2025

“Our north star: To make our franchisees more money.” Whelp, that’s it, folks. Enough said—my work here is done.

Franchisors Embrace Empathy Along Path to Success
Publisher Column

Franchisors Embrace Empathy Along Path to Success

  • Mary Jo Larson
  • Oct 30, 2025

“I can always reflect back and, at the very least, put the franchisee hat back on,” Empower Brands CEO Scott Zide told FT Reporter Alyssa Hugl…

Big or Small, Success Starts With Franchisees in Mind
Publisher Column

Big or Small, Success Starts With Franchisees in Mind

  • Mary Jo Larson
  • Sep 29, 2025

I began my fashion career in eighth grade home ec class, where I learned how to make a spring jacket. Never mind that in seventh grade, the pr…

Franchise Winners Are True Innovators at Heart
Publisher Column

Franchise Winners Are True Innovators at Heart

  • Mary Jo Larson
  • Aug 29, 2025

“A rock pile ceases to be a rock pile the moment a single man contemplates it, bearing within him the image of a cathedral.”—Antoine de Saint-…

Top Franchise Operators Never Stop Learning
Publisher Column

Top Franchise Operators Never Stop Learning

  • Mary Jo Larson
  • Updated Jul 28, 2025

In 1997, Charles Loflin opened Wingstop store No. 6 as a franchisee of the restaurant chain, and hasn’t stopped growing since. In fact, his co…

Multi-Unit Owner Success Creates the Right Franchise News
Publisher Column

Multi-Unit Owner Success Creates the Right Franchise News

  • Mary Jo Larson
  • May 28, 2025

Recent news headlines have not been comforting: “American Consumers Serve Up Bleak Outlook on the Economy”—Wall Street Journal; “Economists no…

Winning Deals Highlight Private Equity’s Impact on Franchising
Publisher Column

Winning Deals Highlight Private Equity’s Impact on Franchising

  • Mary Jo Larson
  • Apr 24, 2025

Private equity sometimes gets a bad rap. Some firms are accused of making short-term decisions without the long-term health of the company in …

Pearls of Franchise Wisdom Come to Those Who Read
Publisher Column

Pearls of Franchise Wisdom Come to Those Who Read

  • Mary Jo Larson
  • Mar 28, 2025

My grandmother had a lot of great sayings: “He’s windy.” (He talks too much.) “You’ll catch more flies with honey than vinegar.” (You’re more …

There’s No Substitute for Franchisees Putting in Time and Effort
Publisher Column

There’s No Substitute for Franchisees Putting in Time and Effort

  • Mary Jo Larson
  • Updated Feb 26, 2025

About 20 years ago, husband Doug and I wanted to sell our house, and enlisted a local realtor—let’s call him Bob—to do so. When Bob found out …

Franchisors Drive Sales for Franchisees With Digital Initiatives
Publisher Column

Franchisors Drive Sales for Franchisees With Digital Initiatives

  • Mary Jo Larson
  • Jan 27, 2025

During one recent weekend, husband Doug and I took our two grandchildren, seventh-grader Sydney, and fourth-grader Sawyer, to McDonald’s for a…

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