Planet Fitness is set to cap another good year, continuing steady stock price growth into 2026 that began in 2024.
On December 9, the stock closed at $108.39, up 14 percent from $95.31. It marks a strong close to a year that’s been slightly up and down for the fitness brand, whose price reached a low of $90.69 in late October and had a high of $112.75 in July.
Year-to-date, though, the brand’s stock price is 10 percent higher than where it started, which was $100.24. Additionally, the last two years have been consistently above the post-COVID period. From 2021 to 2023, the stock price ranged from $70 to $95, hitting a low of $45 in September 2023.
Since November 2024, though, the closing price has remained above $90, and reaching $112 marked the highest price for Planet Fitness stock since the brand went public in 2015. Recent growth for the brand coincides with strong results reported for the brand’s third quarter.
Planet Fitness reported total revenue increasing 13 percent over the third quarter of 2024, at $330.3 million. Same-club sales also increased by 6.9 percent, while systemwide sales rose from $1.2 billion to $1.3 billion for the period
Additionally, the brand’s earnings before interest, taxes, depreciation and amortization, or EBITDA, rose $17.7 million, from $123.1 million to $140.8 million. The brand also added 35 more locations, 29 of them franchised, bringing the total to 2,795 as of September 30.
“We are making significant progress in executing on our long-term strategy, as highlighted by our strong financial performance during the quarter, which enabled us to raise certain growth targets for our 2025 outlook,” said CEO Colleen Keating in a statement.
In its report, Planet Fitness said it now expects same-club sales growth to reach 6.5 percent, where it was previously 6 percent. The EBITDA projection was also raised, from 10 percent to 12 percent.
“We have continued to make strategic decisions to position the company for long-term growth,” Keating said. “This includes a new agreement with our franchisees to shift a portion of their contributions from their local ad fund to our national ad fund in 2026 to unlock new marketing opportunities and drive future member growth.”
Planet Fitness also announced plans for brand modernization, refining floorplans and accelerating new club growth by optimizing club formats.
Along with Planet Fitness, other concepts with notable percentage increases in 2025 were Noodles & Company, Biglari Holdings and Regis Corp. For Noodles & Company, the stock increased 51 percent in 2025, rising from $0.59 to $0.88.
Biglari Holdings, meanwhile, had a 26 percent YTD rise, while Regis Corp. increased 24 percent.
