The parent company of Applebee’s experienced a boost in its stock price over the last month, with encouraging signs in the second quarter.
In September, Dine Brands’ stock rose 14 percent. On September 11, its closing price was $23.68, and on October 9, the stock reached $26.96. The increase occurred after Dine Brands, with a portfolio also including Fuzzy’s Taco Shop and IHOP, released its Q2 results in August.
The company reported year-over-year domestic comparable same-store sales increasing by 4.9 percent in the second quarter for Applebee’s. Of those sales, off-premises accounted for 22 percent. In the same period, however, IHOP’s same-store sales declined 2.3 percent.
Total revenue, though, came to $230.8 million, up from $206.3 million in 2024’s second quarter. The increase, per the report, was due to an increase in company restaurant sales. For the first six months of 2025 overall, total revenue came to $445.6 million, up from $412.5 million over the same period in 2024.
The increase in revenue hasn’t been enough to fully boost Dine Brands’ stock in 2025. Year-to-date, the company’s price is down 10 percent from $29.89. Overall, the company’s closing price has been on a steady decline over the last several years, and remains well below pre-pandemic levels.
Other than a decrease to a closing price of $41 in 2017, from 2015 through 2019 Dine Brands’ stock ranged from $70 to $110. After the initial pandemic shock, its stock reached a high of $97, but then fell to $76 at the start of 2022, $68 in 2023 and $45 to begin 2024.
Despite some setbacks, leadership said in its quarterly report that recent results show promise.
“We continued to build positive momentum across both Applebee’s and IHOP with notable improvements in sales and traffic,” Dine Brands CEO John Peyton said. “Applebee’s benefited from strong consumer response to our value driven promotions and continued
innovation in menu and marketing, while IHOP saw growth fueled by its refreshed brand positioning and value strategy. We remain confident that our ongoing investments will generate sustainable value for our shareholders and franchisees based on these results.”
In its economic outlook, Applebee’s same-store sales performance is expected to have an increase of between 1 percent and 3 percent. IHOP, meanwhile, is expected to range from a 1 percent decline to a 1 percent increase.
Behind Dine Brands for this Scoreboard period was Rocky Mountain Chocolate Factory, whose stock price rose 13 percent, from $1.50 to $1.70. The company having the highest stock increase year-to-date, meanwhile, was Biglari Holdings, the parent of Steak ‘n Shake and Western Sizzlin. On October 9, the price was at $343.61, a 35 percent increase since the start of 2025.
