• Last Year Rank: 66
  • Investment Range: $340,750 - $814,500
  • Initial Investment: $35,000
  • Category: Restaurant
139. Tropical Smoothie Cafe

Company Description

Tropical Smoothie Cafe is a chain offering wraps, sandwiches and, as its name implies, smoothies.

Started in 1993 in Destin, Florida, Tropical Smoothie Cafe has hundreds of locations across most U.S. states that are practically all franchised. Location environments are made to reflect a tropical vacation experience.

The brand was acquired by private equity giant Blackstone in 2023. Max Wetzel was appointed as CEO in November 2024 after Charles Watson stepped down.

Company Statistics 

  • Global Sales: $1,420,116,000
  • US Units: 1,515
  • International Units: 0
  • Total Units: 1,515
  • Percent Franchised: 100%
  • % International Units: 0%
  • US Franchised Units: 1,514
  • International Franchised Units: 0
  • Sales Growth %: 13.4%
  • Unit Growth %: 10.3%