The destigmatization of mental health is helping propel growth for Minnesota based Ellie Mental Health, where a differentiator for the brand is its personalized therapist matching. CEO Erin Pash, a former county social work, founded the company in 2015 with fellow therapist Kyle Keller. Services include therapy for individuals and families, couples counseling, psychiatric medication management and community-based mental health services. The company in 2022 attracted a strategic investment from private equity firm Princeton Equity Group, which targets emerging, high-growth service businesses. Ellie Mental Health is new to the Fast & Serious ranking, with systemwide sales up 243.7 percent from 2021 to 2023, going from $19 million to $65 million. Units increased 157.5 percent, from 80 to 206.
| F&S Rank 2024 | Prior Year Rank | 2021-2023 Sales Growth % | 2021-2023 Unit Growth % |
|---|---|---|---|
| 9 | NI-3 | 243.70% | 157.50% |
NI-3: Not 3 years of information last year or unreliable past data