FT’s Picks of the Week highlight notable C-suite moves, brand milestones, tech tidbits and other franchise news, sourced by the Franchise Time…
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An endorsement from the right professional athlete can be a big win for brands.
NFL superstar Drew Brees has signed with Stretch Zone, becoming its most famous franchisee and taking a seat on its newly created board of directors. He plans to open stretching studios in New Orleans, San Diego and the Midwest, but details will have to wait—the Saints quarterback has some football to play.
The scene at UFC 200 in July at T-Mobile Arena in Las Vegas, where 19,000 fans cheered their favorite ultimate fighters.
Frankie Edgar trains a group of kids at his New Jersey UFC Gym.
UFC Gym owners want to attract women to train in mixed martial arts, as shown here.
"The UFC has really pushed this sport into the mainstream," says fighter Frankie Edgar.
Frankie Edgar gets glycerin on his face before his fight.
In the octagon, each fighter displays a unique style.
Amanda Nunes, in yellow, delivers a blow to Miesha Tate.